When I say social media, what comes
to mind? Email? Twitter? Facebook? I bet Pinterest wasn’t the first. But why
not? With more than 70,000,000 users (count the zeroes!) maybe it’s time to
take a second look at how effectively Pinterest could reach your business’ target
consumers.(1) Frequent studies have emphasized the importance of
social media in business marketing. Here are the top 4 reasons why Pinterest
should be your next medium:
1. PINTERST IS A GROWING MARKET. A recent article
by the research company, Enguage stated, “It seems you can’t go a day without
reading or hearing about social’s newest sweetheart-Pinterest.”(4) This
is partly because Pinterest gets 1.36 million visits per day. (6) Pinterest
is the hot media outlet, and the facts to support it. There are 70,000,000 users
worldwide, and that number is only growing. In February 2013 the number of
Pinterest users was reported at 48.7 million worldwide. By July 2013, just 5
months later, that number jumped to 70 million- a 145% increase!(1)
The average user now spends an unbelievable 90 minutes browsing per visit. With
more users and more consumer time, there is more far potential for impact.
2. PINTEREST IS EASY. Pinterest’s
overarching purpose is to allow users to save pictures that appeal to them.
When these pictures are your products, Pinterest is like similar to window
shopping at a mall, but on steroids. This sort of window shopping can be done
anytime, anywhere, and because the target audience is not shoppers, anyone with
an extra minute on hand becomes a potential customer. Pinterest is simple because it gets directly
to the point… no content development, no advertising, no jingle… just your
product. Each post is repinned an average of 10 times. Yielding great potential
for quick growth and results.(1) Building a base is fast and easy
when linking Pinterest to current social media- most commonly, Facebook and
Twitter. But, don’t wait to start. As with any social media, the determinate
factor in following and support is time.
3. PINTEREST
DRIVES PROFIT. Pinterest has become more than just another social media outlet,
it has become an important part of life. Many shopping lists and family dinners
have derived from pinners boards. In fact, an estimated 47% of all online
shoppers have made purchases through pins.(1) The average pin
produces $0.78 of revenue- an increase of 25% in the past 2 years. (1) More
profitable than other social media, “Pinterest produces 4 times more revenue
(per click) than Twitter and 27% more than Facebook.”(1)
4. PINTEREST
IS FOR THE TARGET MARKET. Women account for 80% of all consumer purchases in
America,(5) and 83% of Pinterest users are women.(7) Need
we say more? No matter what your business is, most likely women are key
influencer’s or direct buyers. Pinterest is a fast-growing mobile medium that
reaches a gigantic market in a key target segment. Don’t miss out. Pinterest
has amazing power to drive revenue and results.
A
special thanks for the contributions of guest co-author, Rebecca Lyman
